Stardust Global Ventures

One of the great values of the iPhone is the rich selection of apps. We know and love them even though the selection of garbage apps is huge.

Those apps aren’t a problem. They simply consume space on the App Store and clutter things.

This morning my headache is Ping! Which simply doesn’t. I’d read some time back how similar to BB Messenger this app was. Being a recent convert, I had to check it out. It was one of my favorite BB apps.

Messages beteen Sheryl and I vanish. We both added @newmediajim, and while it worked fine for Sheryl, Jim never got my messages.

My point is that apps, whether free or paid, are like noise. Not terribly different than a nosiy web page. To succeed they need our attention. Why? Because with a click, your app is gone and we’re on to something else. It’s that easy.

A wildly popular app will gain buzz. An dysfunctional one is a forgotten failure. Unlike banking officials, there is no bailout or golden parachute for failed apps.

If a networked app can’t handle the basics elements of thigs like WiFi and DNS, it’s time to fix it or move on. Leaving this sort of thing in the app store doesn’t help your reputation.