Stardust Global Ventures

Every writer blogger feels compelled to spew at times. It’s one of our inner demons. We must write. This is my spew as we leave 2009 and look to the next year. If something I say here doesn’t make you angry, I will have failed miserably. If something I say here doesn’t motivate you to change how you view the world for at least one day, I will have failed miserably. If one of you reads this and takes some small action to change our world, even one, I will have wildly succeeded. Read on if you dare.

I’ve been focused on a word the last week or two that echoes in my brain. Transformation. I’ve used it a number of times lately, and as I begin writing this, I think of a friend who asked “what are we transforming?” Thank you Eran, for making me reach for an answer that came effortlessly, without thinking…the world. We are going to transform the world.

I’ve spent 30 years of my life in the tech sector. Telecommunications and networks, switches and routers, bits and bytes. Bullshit and dollars my friends. Bullshit and dollars.

Depending on how you count the decades, we’re wrapping of the decade of decadence. Gadgets and toys, we’ve got plenty.  As the song says “whoosits and whatits galore.” And with any collection of gadgets and gizmos, we’ve been awash in a sea of marketing/sales/pitch babble that has threatened to drown out our own humanity. Threatened and failed dismally.

I work in sector that’s all about information movement. It doesn’t matter whether it’s voice or data, pictures or video. It’s information and we hunger for it. Or so we tell each other. We need more. More more more. Faster. Bigger. Cooler, Slicker. New UI. Broadband. Wideband. High Definitiion. Let’s concentrate the bullshit so we can inject the essence of crap directly into our brains and a concentration of 1 million ppm. That’ll sell right? People will buy it. We’ll get rich. Then we can have more!

What a crock!

If I learned any real lessons in 2009, it came as a result of being laid off in January and spending almost the entire year looking for work. Not very successfully I might add. God has this mysterious way of slamming us to the ground hard before he let’s us bounce back. Crying uncle isn’t enough. Not really. But I’m not alone. I won’t call out the names of friends and colleagues who are unemployed or underemployed. You know I’m pulling for you every day. Just like you do for me. And every day is still a scary new beginning. But the lesson I learned this past year, is that I’m alive. I’m well. I have a wonderful woman I love by my side, and she loves me back. I have dreams. We have dreams. We have friends far and wide.

I’m not decrying technology. Not at all. We’re geek freaks and admit it. I’m a geekaholic, and it’s been 2 hours since I last lusted after some new gadget. We’re human. It’s our nature. But with technology comes a price if we pay it. We don’t have to pay it, but sometimes it’s easy to choose to pay the price. Let me explain, and I’m going to use a phrase I will abandon this year. It’s something I intend to speak about in the past tense. It was a bubble, and I’m just the prick to call bullshit and burst the damn thing. That’s right, I’m talking about the elephant in the room, social media.

There are very few more ill-conceived terms in use, but they do exist. Web 2.0. SEO. SEM. Convergence is another. They are the cornerstones of buzzword bingo. Designed to either befuddle us or set our salivary glands to drooling so we’ll write a check and buy something. Dammitall stop that foolishness. Now.

Is social media about technology? No
Is social media about business? No
Is social media about marketing? No

Dictionary.com has a number of meanings for social. Let’s just look at the first nine:

1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.
3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event.
4. living or disposed to live in companionship with others or in a community, rather than in isolation: People are social beings.
5. of or pertaining to human society, esp. as a body divided into classes according to status: social rank.
6. involved in many social activities: We’re so busy working, we have to be a little less social now.
7. of or pertaining to the life, welfare, and relations of human beings in a community: social problems.
8. noting or pertaining to activities designed to remedy or alleviate certain unfavorable conditions of life in a community, esp. among the poor.
9. pertaining to or advocating socialism.

I used to talk a lot about what I called digital common sense and it’s time to get back to that. Look at the definitions and you’ll see that social is all about people and human society. It’s not about bits and bytes. It’s also not about how many followers we have or how often we get retweeted. It’s not about whuffie in any way shape or form.

Forget media. Your voice is media. Writing a grocery list uses media. Think about the core. Social is about people. What we practice online, badly for the most part, is a form of digital socialism. Did that make your back teeth hurt? That same dictionary defines socialism as

a theory or system of social organization that advocates the vesting of the ownership and control of the means of production and distribution, of capital, land, etc., in the community as a whole.

Ouch you say. Why? Does that hurt. What the Internet has given us is real democratization where every individual has voice. The real question is not what toys you have. It’s not whether you have an iPhone or Blackberry, tablet or netbook, Kindle or Nook. The question that matters is how are we using our voices?

I know you’re wondering where I fell off the planet and lost my theme of transformation right about now. So put your thinking cap on and hang on. It’s about to get bumpy for those of you selling trinkets, gadgets, and yes, services.

Fire did not transform the world. How we used it did.
Gutenberg’s printing press did not transform the world. How we used it did.
The light bulb didn’t transform the world. How we used it did.
Same for the automobile, the airplane, and countless other inventions and discoveries.

Radio and television changed us into receivers. We became fat, dumb and happy. Spoon fed by an industry created of greed that became the choke point of information that fed us what was popular. And we know that because people (advertisers) paid lots of money to spoon feed us that stuff. They changed the world in ways that are neither good nor bad at this point. Some of each.

The iPhone did not transform the world. How we use it hasn’t either. But it can.
Netbooks did not transform the world. How we use them hasn’t either. But it can.

Technology, used by people, can and does transform the world. And let me give you some examples. First, remember the story of the little girl throwing starfish into the ocean. A man told her she couldn’t make a difference in the number of starfish dying. She simply tossed another one back into the see and said “it made a difference for that one.“

Now I’ll give you some off the cuff examples of some people I met online this year. People who make a difference one person, one child, one village, one cause at a time. Transformation heroes who are out to make a difference. They’re using social tools for social causes. Helping fix broken pieces of our society and make the world a better place.

Jeff Power – Schools in Africa
Lotay Yang – Cause after cause
Pete Miller – Children, our most precious resource
Mark Horvath – Homeless people and their value
Drew Olanoff  – Cancer awareness
Alex Plank – Autism education

These folks are simply a tiny handful of the people I’ve met this year who through either little things every day, or major investments of their lives are transforming our world by using the tools of technology to bring about awareness, involvement and change.

We, yes we the people of the world, can transform the world in ways technology cannot. We’ll do it in the ways we come together to support causes, to support one another, make friends, engage, and share our lives. Technology won’t do that.

Used one way, technology is a great enabler for mankind. Lose sight of that and it becomes a great obstacle driving lust and greed. In the tech sector, I see fartoo much lust and greed. I’m too often guilty of it. If you’re honest with yourself, so are you.

What we have every day is something best illustrated by Hugh.

We reinvent ourselves every morning when we awaken. Are you awake? Who are you inventing today?
Are you inventing a marketer? Are you selling snake oil or making the world better?
Are you inventing a maker of products? Are you distilling snake oil or making the world better?
Are you inventing a commercial service? Are you selling illusions or making the world better?
Are you inventing a conference to promote hype? Are you selling tickets on a carousel or making the world better?

Many of you…many of us are far too busy building a house of cards. We chase money, success, prestige, and objects rather than real good.

2010 is a year of transformation. It’s a year of change. When we leave it on December 31, 2010, the world will be transformed. How are we all going to help?

One thing I’m going to do is pay far more attention to real change, real transformation and real commitment. Companies that do things that can changes our lives will get far more attention than bit twiddlers who can shave a penny off the cost of a phone call. Gadgets and services that are me too responses aren’t creators or innovators. I’ll do my best to either ignore them or call them out. I want to focus on the things that matter in the world.

Sure, I’m a geek. An enterprise architect. Technology strategist. Business professional in marketing and sales. But before all those things, I’m a person on this planet we call home. In 2010 I’m going to do something to make it a better place for you and me.