Stardust Global Ventures

I’ve been busy this morning, but reading peripherally the twitstorm about user counts of tweets sent and inflated numbers. Mine currently shows I’ve tweeted 55,553 times. I know reality to be more like 18.5K, and I’m a heavier user than most Twitter accounts.

I haven’t researched this deeply. I’m not inclined to. As an enterprise architect and strategist, guiding business decisions, I can simply react. Twitter as a business tool or infrastructure element simply doesn’t exist.

We’ve all read how important Twitter is to business, although we mostly wonder if that’s true.  We may be just making it up as we go. I’ll admit that, while many won’t. But let me follow through with my thought.

If’ I’m in business and using Twitter, I want metrics. ROI. WIIFM – What’s in it for me is the biggest metric of all.

The dirty little secret of Twitter ROI and metrics is that today everyone of them is bullshit. Statistically inaccurate whimsy, fantasy and lies. Anyone who tells you otherwise should not get a piece of paper from you that says “pay to the order of.” Remember that.

If however, I am a business using Twitter, the tightest measure I’m going to track will be average return per tweet. It will be valid when it can be tracked. However, if Twitter stats inflate my numbers, Twitter invalidates itself as a tool. If my perception is that I make 4 cents on each tweet at 15K tweets, and suddenly the stats say I’ve done 60K tweets, I no longer know what Twitter’s value is. Or maybe I do. Maybe the value just went to zero, or even negative.

Twitter’s cavalier attitude about issues like this has been widely seen over three years. As they said in the  Twitter support forums, “this bug is a low priority issue because it does not prevent users from fully using Twitter. We do not expect to have this issue fixed in the immediate future for this reason.” You might read that to say “we don’t really believe we’re business capable infrastructure and neither should you.” That’s how I read it.

Think Twitter’s for business? Think again. For some business yes, but for many, it isn’t even on the radar scope. For good reason.

Is Twitter social? Absolutely
Is Twitter fun? Much of the time.
Is Twitter for business? Maybe
Is Twitter infrastructure you can either rely or measure? Not a snowball’s chance today.

Is it a technology issue? Not really. it’s a management issue. Twitter management wants to be core infrastructure at the vital level without putting in the work to earn it. They want a gimme. A pass.

I won’t give them a pass for business enterprises I advise and counsel. Play straight and call them the way they are.

For some readers, this post will feel like scraping the asphalt, then rubbing rock salt in the wound. If it feels that way, you might want to get used to the feeling. It’s here to stay.

I’ve written about communications technologies for many years, from every angle. But that isn’t all I do. While I’ve worked in small startups, unlike many of my colleagues, I’m deeply entrenched in enterprise architecture at the Fortune 100 mindset too. I see things from more than one angle. Working as the advising technical architect to a very forward-thinking CTO of one such company, my views of the enterprise embrace new technologies like cloud computing, mobility, netbooks and the iPad in different ways. Hanging with my enterprise architecture colleagues sometimes heightens the chasm I see between emerging technologies and reality. Hence, this rant.

Enterprise 2.0 is bandied about far too often these days and I want to debunk it. Enterprise 2.0 is the Johnny come lately, gotta get on Web 2.0, geez we’re so current mantra that’s overly popular in some circles today. So let’s be clear. Web 2.0 is dead. It’s last decade. It was nothing but fantasy to begin with. Web 2.0 is PR spin for keeping current with technology. Keeping current with technology isn’t forward thinking. It won’t future proof your business. Keeping current is not rocking the boat while you’re motionless in calm water.

The real next generation enterprise never uses the phrase Enterprise 2.0. They’re too busy building the next generation. They’re impatient. They’re agile. They’re looking to run major project initiatives with a lean team of a handful of people, re-architecting global networks in shortened time frames. And they’re succeeding. They’re doing more, more quickly with a team of 6-8 people than they used to do with project work teams of 40 or 50. And they’re improving the bottom line while they do it.

This isn’t the enterprise where your daddy worked for 30 years. And neither will you.

This next generation enterprise is a lean and mean behemoth. Sounds like a contradiction, but it isn’t. It’s made up of a hundred thousand people. Not employees. Contractors. Oh sure, there are maybe a thousand core employees, but the new enterprise doesn’t lease or own office space. They contract with cottage workers around the world. They know timeshifting and placeshifting work to where the talent is leads to lower CapEx, lower OpEx, higher margins, and more profitable business. They know the best and brightest aren’t interested in moving to BFE to work on some boring account-focused project. These people want 12 projects at once. They are nimble, intelligent, proactive and aggressive.

This new enterprise understands cloud computing for what it really is – yet another buzz phrase that means something or nothing different to everyone, but has some key values at its core.

• The data center can be anywhere or everywhere. It doesn’t even have to exist. The data center can be web services connected to a server here with a database there. Anywhere.
• People can be anywhere and everywhere. And they are. They don’t have to work for you permanently. They just need to give you the right slices of their time and talent.
• The cloud can be anywhere. It is. It isn’t a cloud. It’s a network of clouds. It’s the Internet – a network of networks. It’s the same story we’ve been selling for 30 years, but it’s real.

Cloud computing is not about putting data centers in the cloud really. It’s not about putting services in the cloud either. It’s about the ubiquitous access of the cloud. I can get to the cloud from any device, any time, wherever I choose to work. That, my friend is cloud computing. Access to anything and everything. And that’s the real power behind openness. Not risking your data, but enabling the people who need access to have access. Cloud computing isn’t about the core of the cloud, but the access to the ends, wherever they may be.

Often the ends will and do exist inside the cloud. That’s what makes them most accessible.

In this new enterprise, things like this will happen:

That’s what Lotus Notes replication might look like on an iPad. Say what? Yeah Notes on the iPad. Or iPhone. Or netbook. Or anything that you use to access the cloud. From anywhere. Any time.

How? The cloud baby. It’s in the cloud. It’s called desktop virtualization and it’s spreading across those old enterprises in prototypes, beta tests and early implementations right now. Sure you hear about server virtualization, and it’s a big deal. A really big deal. It’s the green initiative those enterprises are talking about. But you know what? They don’t care about green, they care about money. And for a big enterprise with multiple data centers that green is the color of money. They’re reducing electricity costs by millions with server virtualization.

Desktop virtualization is green money colored too. No longer will the enterprise sign a master agreement to buy new laptops every 3 years from Dell, HP or anyone else. Why? They don’t need to. They won’t have to. Businesses hate that relationship and this is a profitable way out. It’s as green as a thousand dollar bill. A shipping container full of them.

There’s another green effect in play. Employees require real estate. In the old enterprise, they have to have a place to go. It’s where check boxes get checked. Attendance. Tardiness. Vacation. The old enterprise, The dying enterprise. The model that’s quietly starting to fade.

The new enterprise employees are mostly teleworkers, but even that term holds less meaning. Mobile solutions deliver cloud connectivity to the resources. Today’s teleworker may spend several hours a day at a coffee shop. IM, SMS, VoIP telephony, online video provide more than just alternatives to cubicles and travel for meetings. Today’s worker is either a digital immigrant or digital native. For us it’s the preferred method of work. It’s incentive. It makes a job more appealing. It’s so very now.

For the aging worker, it’s not an invitation to leave. It’s an invitation and incentive to keep working. Companies are finding this truism every day. They call it retention of institutional knowledge. It’s a powerful, valuable tool in hanging on to the older workers who know the business details because they helped build it from the ground up over the past 30 years.

Where do these virtual workers go if they don’t have a cubicle to call their very own? Home. Starbuck’s. Portugal. Ireland. The beach. An island. Any place they like. Where they are doesn’t matter. Place shifting lets them be wherever they like. I say virtual workers because teleworkers don’t need to be employees. They can be contractors. Many are. Many more than you probably think. Pick a number. Think higher. Higher. You’re close. But it’s a growing number and the pace of adoption for this approach is accelerating.

Desktop virtualization will lead to the desktop being whatever the enterprise chooses for tools. The workstation? Whatever that contracted employee chooses to use, or within some supported set anyway.

Enterprise 2.0 as a Web 2.0 carryover? It’s not dead. It was never born. It’s just spin doctor hype from enterprises trying to gain some attention and hang on to relevance. There are many of these. BUT, there are many enterprises that are well into the migration toward the real future. In The Third Wave by Alvin Toffler laid out the vision of the electronic cottage back in 1980. Toffler looked at early personal computers and saw into the future. That future is here, and our electronic cottage today may be as small as a Blackberry or iPhone. The choice of personal computing tool is filled with options.

As for employer, who do you work for really? Your father’s company? Your employer? Do you go report in every day to your cubicle just so they can verify you’re still alive? I work for me. For my family. I work to make our life better. That might mean long hours, many projects, bureaucracy and BS. But it doesn’t have to mean imprisonment in an 8×8 cell so a supervisor can watch me to make sure I’m still breathing.

More and more, the power of business, from very small companies to the biggest global enterprise is the value of human resources. The staff. The talent. The brains. The engineers, sales pros, writers, designers, relationship managers who really fuel the stream of money. Not employees, but people who receive value in pay for providing value. The value proposition of permanent staff employees is changing. The equation is changing. The balance of power is changing.

It’s happening right now. Every day. In more major enterprises than you probably think. Why do I think this? I live there, and I’m helping make it happen. I’m changing the world of work for me, and by extension for you. Get ready.

Something to keep in mind when reading this, I didn’t do a technical review. If you want that, you’ll have to wait for Ken to write something. These are personal experiences and feelings from a pseudo geek.

You’re probably aware of the queries both Ken and I have thrown out about iPhone stuff. We’ve been such strong proponents of RIM, I’m pretty sure most of you can’t fathom us switching sides. We didn’t, at least not exactly.

We got iPhones.

I know, that’s got to be the big shock of the year. So how come I said we didn’t switch sides? To switch sides implies we are no longer rooting for the other team, and no longer view them as quality and that simply isn’t the case.

We took a little road trip this last weekend and our friend Dameon, aka @phoneboy called while we were in transit. Something I thought about while talking to Dameon was how much I still loved my Blackberry. My Blackberry Bold found a new home with my son who swears it’s the best phone ever – that coming off the Nokia 5800 Xpressmusic phone which we loaned him a year ago and he LOVED.

What I loved about my Blackberry.

Both the Blackberry curve and bold are impressive devices. They thread messages wonderfully, their messaging service works almost flawlessly, to send both text and mms is super simple, and the apps for basics like twitter and facebook work better than their native platforms work most of the time.

I also loved typing on Blackberry. Typing on a qwerty keyboard is so much easier than a non qwerty, and when I say that I mean it beats hands down my use of the iPhone. If I had to say one thing would make me think twice again it would be that feature, or lack of a feature that could cause me to rethink.

The Blackberry messenger service was incredible. The iPhone may have over 100k apps but nothing I have found touches what Blackberry messenger could do, from basic messaging, one on one, to group messages, as well as file and picture transfers I simply don’t see anything in iPhone that comes close.

Multi tasking is yet another feature the Blackberry does well. With the Bold I was able to have multiple applications running at the same time, and did. I could have a call up, apps running, all while web browsing, something I’ll talk about later.

There are a few apps on the Blackberry that I miss but the truth is, if I were to shift back to that device I would miss some apps from the iPhone. Still, worth a real mention here is an app that I used in beta called socialscope. There has not been another mobile app that remotely functions the way socialscope does. That one app is a struggle and why it took me a while to buy the tweetie app on iPhone, something I wish I hadn’t purchased because I don’t find it better than anything else on iPhone that’s free. I remember hearing how fabulous it is and all I can say is, those who said that never had socialscope. ‘Nuff said.

Now web browsing. If all you’ve ever had is basic browsing like those non-smart phones offer, the Blackberry browser wouldn’t seem bad at all. I know because that is all I ever had pre Blackberry. However, once you have experienced other types of browsing you quickly see that RIM has a lot of catching up to do in order to provide a comparable experience. I’m not sure they can, actually. It’s unfortunate because so many things about the blackberry are actually superior to the iPhone. The appstore and browser make all the difference in the world. So let’s talk about that.

Experiencing the iPhone.

Many of you know that about a year ago Ken and I both got an ipod touch. Why that matters is because getting an iphone meant we already had a clue how to use it. Using the iPhone isn’t quite like using other phones or pda’s. It simply behaves differently, has a unique interface, which ultimately anyone can use because you don’t have to tell someone what to do to use it, it’s incredibly intuitive. It functions and works so easily and that is one of the great things about it.

We spent a year using ipods yet were pretty hesitant to get an iphone. There wasn’t any one straw that broke this camels back, it was many things.

First, while we don’t much care for the typing experience on iphone, something I’m sure we will eventually not have is a keyboard. Certainly not in the way we have them in current iteration of computer systems. I think touch, and ultimately voice will be our interface. We both think it likely.

Second, we are growing more and more mobile. Down sizing if you will. We want a device we can use in more ways than just to text or im and talk on the phone. Certainly I was able to watch youtube on my Blackberry, but if you put the Blackberry screen next to the iphone screen you can quickly see that there’s much better ability to see things on the iphone. I don’t have to squint as much and that is a big deal as I rarely have my glasses. Ken wears bifocals which also makes the iphone much more user friendly!

Third, the browser. There is not enough white space to talk about how brilliant the browsing experience is on the iphone. I LOVE the browser so much! It is the BEST browser on any mobile device I have ever used, and I have used several. I like that you in essence get tabbed browsing, and so far I haven’t found a limit to the number of windows I can open.

I love the ability to both pinch the screen to make it smaller or bigger, depending on need. The way I can scroll so seamlessly across a page not optimized for mobile browsers.

I don’t like the way my messages are threaded in the message box. It has made it impossible to respond to pokes much of the time. If I get a poke from someone and immediately following get a message, the message can be addressed, the poke can not.

I also don’t like that I literally have 3 different inboxes for mail. They all fall in the mail section but are separated there into 3 different boxes. It is more tedious and  I don’t care for it but it’s certainly doable.

The appstore, that’s incredible. If you’ve tried to use an appstore for any other platform you can appreciate a simple click and install process and how nice that would be. Blackberry appstore would like to be good but it isn’t. It’s a real pain.

Itunes on the other hand makes everything awful. I do NOT like itunes. Now, I will grant you that maybe I don’t use it to it’s best advantage, so that could be user failure. But many people I talk to despise the itunes interface and I wish it wasn’t so annoyingly cluttered, or processor intensive. I also wish there were better directions for how to prevent your non DRM’d media from becoming owned by itunes. I know how to do it should I need to, but it is a non-intuitive process. Funny how all the rest of the things about the iphone just work on an intuitive basis but not itunes. Not sure what happened there but someone clearly dropped the ball.

The sum of the total…

I wish I could tell you all that I wouldn’t change back, but that wouldn’t be fair. I probably would in the right circumstances. But for now, I’m an iPhone user and it’s not that bad. It’s not perfect, but I’m still learning. I’m sure I’ll have more to say as time goes by. I’ve only had it for a couple of weeks and I have a lot to learn.

One of the great values of the iPhone is the rich selection of apps. We know and love them even though the selection of garbage apps is huge.

Those apps aren’t a problem. They simply consume space on the App Store and clutter things.

This morning my headache is Ping! Which simply doesn’t. I’d read some time back how similar to BB Messenger this app was. Being a recent convert, I had to check it out. It was one of my favorite BB apps.

Messages beteen Sheryl and I vanish. We both added @newmediajim, and while it worked fine for Sheryl, Jim never got my messages.

My point is that apps, whether free or paid, are like noise. Not terribly different than a nosiy web page. To succeed they need our attention. Why? Because with a click, your app is gone and we’re on to something else. It’s that easy.

A wildly popular app will gain buzz. An dysfunctional one is a forgotten failure. Unlike banking officials, there is no bailout or golden parachute for failed apps.

If a networked app can’t handle the basics elements of thigs like WiFi and DNS, it’s time to fix it or move on. Leaving this sort of thing in the app store doesn’t help your reputation.

Gosh people get so upset about a gadget that not only isn’t in their hands but isn’t supposed to replace current devices. This is supposed to be a new category of device. Why are people so tied to knocking a product or putting someone else’s opinion through a meat grinder?

My first thoughts on the iPad hold. I think it’s COOL! I want it. I can’t wait to own one. I would definitely be a first generation owner if I can justify throwing some money at it.

I think there are some perspectives missing from this whole discussion. Mr. Jobs said this is not a netbook, it’s not a phone, it’s not a pc, it’s something in the middle. A whole new way of doing stuff. Maybe not to the iphone user, though from all things I read and heard yesterday, there will be new things for those of us who already are familiar with that device.

I was on someone else’s site responding to comments yesterday about how I don’t think we should undervalue this new device. It seems to me, this is the future, not the past and to compare the two is not possible. They offer different strengths.

Ken made some great points to me this morning. He said this isn’t a computing device this is a connecting device. I hadn’t thought of it quite like that but that’s worth some consideration.

What about other possibilities? How about a holder that will keep it protected in the kitchen while you look up recipes? Or in the workshop where you might need to know what tool you need to do something? How about sitting on the coffee table so you can read the newspaper or as the remote for your home theater system so you don’t have to shell out 200 bucks for a remote to run it all? How many 200 dollar gadgets can it replace in an all in one new device that also happens to do some other really cool things?

Where are the futurists? We aren’t going to be sitting with a keyboard and mouse the whole rest of our lives. We’re going to be changing and evolving. We are going to be swiping screens and using our voice to do things that to now were just possibilities on the horizon. Tomorrow we’ll be doing a wide array of things we can’t even fathom. The iPad is a step toward it and a step away from where we’ve been. Am I the only one who sees that?

And another thing, to loosely use one of Steve Jobs statements, the processor in this new device was not meant to compete with a 3.8 hyper-threaded or quadcore anything. It is a different animal altogether. It is apparently as fast as anyone has seen anything run. I say WOW and COOL because it won’t heat up at the same rate as a traditional computer, won’t need the cooling system attached, and will in general require less power to run, which is FABULOUS!

Like many other people I sat on my sofa watching as patiently as possible for what was coming for Apple. Having recently switched to an iphone from a Blackberry, I had high hopes and great expectations. And I also made the assumption that many others did that there would be a tablet on their horizon. I wasn’t wrong but that wasn’t the big deal. Not in my opinion.

140,000 apps at your fingertips. From day one.

Right now, iPad can run almost 140,000 of the apps on the App Store. It can even run the apps you’ve already downloaded for your iPhone or iPod touch. Learn more

That is certainly a big deal. It’s super cool, and I’m probably more aware of how cool it is having used my new iphone for a couple weeks. But that’s just the beginning. The new iPad Also has the ability to dock to a keyboard. If you haven’t paid attention to me ranting about this in the last year, you won’t know one of the big reasons we didn’t choose an iphone sooner was no physical keyboard. I do miss it and this makes me really happy. Productivity will begreatly enhanced with this.

Watch out Kindle!

Another game changer from my perspective is iBooks. A beautiful, easy to use virtual bookshelf, the book reader and bookstore ‘just works’. Kindle over priced themselves, making their devices more expensive than many netbooks, and consequently their lack of extra abilities will make it impossible to compete with this new device. It’s unfortunate that they will be collateral damage but they will and so will all other book devices.

Unlimited 3G Data? YES!

If I had to pick a single part of the Steve Jobs News Cast this morning that really turned our world upside down, it has to be the 3G data plan for $30 a month, no contract, cancel anytime! I won’t repeat it but do think this will change the future landscape of mobile computing because this one statement invites competition that we haven’t seen for a long time. Competition will be good for our pocketbooks.

Now you’ve seen some of the neat pictures, I’d like to ramble for just a minute. I love this device. This is a device that in my mind is just about the coolest thing I’ve seen, since the pc. I was practically drooling, largely because I see how much this will change the future, our future.

Of course with the good comes the bad, and I would be remiss if I didn’t mention a couple of things that are lacking or outright missing. There is no camera. You can’t do video. You can watch it but no creation. Also, the storage ability, or lack there of makes it impossible to make this a primary computing device.

All of that said, the iPad has so much potential for putting something that was typically a tool associated with mac centric geeks in the hands of everybody. It will force us to change our computing behavior thereby creating acceptance of new ideas to further enhance our lives.

I’m so excited!

Technorati Tags: iPad, Apple, Steve Jobs, Kindle

My 2 cents, for what it’s worth. I don’t get all this hub bub about how scary it is to share your location with the world. We used to put our addresses in the phone book. OH NO! Who hasn’t been ’stalked’?

Just today I saw no less than 4 posts about the geolocation craze. I’m in it and loving it. My favorite quote comes from Euan Semple.

Euan wrote:

I am always surprised when people write as if they were victims of technology rather than in control of it – I guess it is a bit like email!

Why do I like this? It points out that with technology we have more choices and more options to control what we take in, or to better filter things. Expecting everyone else to accommodate us is a little arrogant. Certainly we should try not to be too disruptive, but we really do need to better handle what we take in and stop expecting others to handle it for us. Filters are a key component to our sanity in a world where we are inundated with too many choices and too much noise.

Just a little piece of my mind. I won’t be leaving too many lying around. I need them.

Technorati Tags: geononymity, sheryl breuker, filters

Many of you know, Ken’s phone, a blackberry curve, went kaput just prior to the Christmas holidays. Ken and I have been predominantly Blackberry users since my arrival in the US 2 years ago. My initial experience could have had me forever a fan girl, actually, it did leave me a fan girl. I am a Blackberry fan. I don’t think that’s in danger of changing anytime soon. And why would it? So many things to like.

Of course, what I realized as time went by is that the things I most appreciate about a blackberry are things any smart phone could have offered me. It really comes down to the connectivity. The ability to connect to a variety of people and places from virtually anywhere. The form factor was fantastic, the QWERTY keyboard, outstanding, the multi-tasking superb. Even the browser, though certainly not what many have come to expect, still brought me to the world in ways I hadn’t conceived of 5 years ago.

Today my world is different. I look to the future with a different set of eyes. Eyes far more attuned to possibility. Where is mobility heading? I listened to a webinar by Gartner, an analyst group who has a lot of gifted people sitting in their offices studying trends, people who take real data and make smart projections and predictions based on a variety of factors. One of their projections struck a chord in me.

Gartner has suggested that by the year 2013, 3 years from now, the mobile browser will overtake todays browser in a pc. This makes a great deal of sense to me. It makes sense because the smart phone industry on a global level is growing at a huge pace. People will be browsing on their phones, or whatever we call the next device we pocket that we can use for voice and data.

Something else that has been on everyone’s mind, the Apple tablet. Who knows if they have one up their sleeve or not, I think it entirely likely, but whether they do or not, what is likely is somebody is making one and it will more closely approximate the apple iphone than it will a blackberry curve or bold.

Now, why would I say that? One doesn’t need to be a rocket scientist to have enough perception to know that the swoosh of a finger on a screen beats the hell out of a mouse. Do you remember what it felt like the first time you used a mouse? The inability to control it perfectly, the way the cursor would run all over the screen, and how you felt incredibly inept? The mouse hasn’t changed much in all these years and the lack of control, with practice yes it got easier, but what could be easier than touch with your finger and being that exact? What about voice controls? These are both things the iphone does well and are really the beginning of a new way of computing. I realize all of you who have been using an iphone for what is now nearly 3 years, are laughing and thinking, DUH. We already knew that. But that thought shouldn’t take away from the fact that other devices have had a lot to offer as well.

But the times, they are a changing, and with it our computing habits, and that brings us to devices that also must change to keep up.

I don’t know what you all read on the web, but everywhere I look there are articles talking about smart phones and tablets. These are almost buzzwords today. A few short years ago if you had a mobile phone, all you really cared about was whether it would give you the ability to talk to someone when you were out. Then it was all about text. How many stories have you read about the massive cost of not having unlimited text plans? Today with global travel so prevalent, it’s data costs. What is data? It’s the web pages you view, the things you download, the newspapers you read, the youtube video’s you watch. And we all do watch and read those things, or anyway it would seem so. In a few years it really will be world acceptance, not so different than what the telephone became as it caught on, the only significant difference is the speed that it will do so.

So today I write this on a netbook. The little 10.1 inch screen a far cry from my desires a few years ago to sit in front of a 21 inch screen. No my eyes haven’t improved and I haven’t gotten a stronger prescription of eyewear. What I have gotten is a device that is mobile, handy, wifi enabled, capable of doing basic computing ’stuff’. Beside me sits my trusty Blackberry Bold. But waiting for me in my living room, bleeping away is my new 32 gig iPhone 3GS. It’s ready for me to do what I will. Will it take me to the next iteration of technology? Of course it will. That’s all it can do. But it isn’t perfect and I’m pretty sure there isn’t a technology out there that will wow me the way I could have been wowed a few years back. Technology is too much a part of my world. I can’t see the future, but I have it on good authority we’ll recognize it when it happens.

Technorati Tags: blackberry bold, iphone, technology, sheryl breuker

This morning I received a message from Andrea Weckerle.

Andrea wrote, “I promised I’d tell u about my new project: CiviliNation/cybercivility See WSJ op-ed I wrote w/ JW. Would love ur thoughts & support!” Of course I went straight away to see what she said.

I read it and think Andrea hit on something that’s incredibly valuable, so much so I wanted to not only share what she wrote but some of my own thoughts on this as well.

Class: Whatever happened to it?
We’ve become a crude and crass global world. It’s as though we’ve stepped back in time and all become what once was called the lower class. Cue the music for the song that was cut in the musical Chicago. The words are definitely raw, but in a sort of tongue and cheek way, they hit the nail on the head.

Click the words above for the rest of the song, but you get where I’m headed.

No longer does anyone stop and consider how what they have to say may impact others. Which is rather ironic because our individual reach has grown and as our arms have gotten longer, we have used less decorum. It’s almost as though we’re determined to hurt others as much as possible. Or are we?

I’ve thought about this a lot and I’m guilty of saying things I regretted later. Andrea makes a really great point when she says this:

Just as we’ve learned what is deemed appropriate face-to-face communication, we need to learn what is appropriate behavior in an environment that frequently deals with purely written modes of communication and an inherent absence of nonverbal cues.

I’m not entirely convinced we want to hurt so much as we want attention. Any kind of attention, but attention none the less. I’m reminded of children and how in an environment where they are not given enough positive feedback or boundaries they frequently rebel and become aggressive. Is there a corollary? Is it possible as a society we have stopped behaving well because there are no longer well defined boundaries, or is it something else?

Enter video.
We’ve been dragging our feet to adopt video, but what video has the ability to do is remove the barrier to those visible cues Andrea talks about. I think video might be a tool that has great potential to influence our relationships with those from other cultures, and even those in our own who would otherwise misconstrue our words.

It’s interesting that one of the topics of academic boards is how our kids are failing at language skills. Yet, most are involved in communication daily online. How do we give them the tools to communicate and be understood, so what is written is actually not misinterpreted? Video.

I don’t want to get so long winded you all no longer have the energy to go read the article by Andrea. I merely wanted to put out a couple of thoughts, incomplete though they are and stimulate some thoughts or dialog from others.

If I have one suggestion, it would be to treat each other kindly and with respect. That you have a voice or the ability to think and type out words doesn’t give you the right to be cruel. Be thoughtful. Maybe think of that as a New Years Resolution? I am terrible with metaphors and quotes, but treating others as you would wish to be treated isn’t such a bad idea, is it?

Technorati Tags: Andrea Weckerle, Jimmy Wales, WSJ, Cybercivility, CiviliNation, Sheryl Breuker

Every writer blogger feels compelled to spew at times. It’s one of our inner demons. We must write. This is my spew as we leave 2009 and look to the next year. If something I say here doesn’t make you angry, I will have failed miserably. If something I say here doesn’t motivate you to change how you view the world for at least one day, I will have failed miserably. If one of you reads this and takes some small action to change our world, even one, I will have wildly succeeded. Read on if you dare.

I’ve been focused on a word the last week or two that echoes in my brain. Transformation. I’ve used it a number of times lately, and as I begin writing this, I think of a friend who asked “what are we transforming?” Thank you Eran, for making me reach for an answer that came effortlessly, without thinking…the world. We are going to transform the world.

I’ve spent 30 years of my life in the tech sector. Telecommunications and networks, switches and routers, bits and bytes. Bullshit and dollars my friends. Bullshit and dollars.

Depending on how you count the decades, we’re wrapping of the decade of decadence. Gadgets and toys, we’ve got plenty.  As the song says “whoosits and whatits galore.” And with any collection of gadgets and gizmos, we’ve been awash in a sea of marketing/sales/pitch babble that has threatened to drown out our own humanity. Threatened and failed dismally.

I work in sector that’s all about information movement. It doesn’t matter whether it’s voice or data, pictures or video. It’s information and we hunger for it. Or so we tell each other. We need more. More more more. Faster. Bigger. Cooler, Slicker. New UI. Broadband. Wideband. High Definitiion. Let’s concentrate the bullshit so we can inject the essence of crap directly into our brains and a concentration of 1 million ppm. That’ll sell right? People will buy it. We’ll get rich. Then we can have more!

What a crock!

If I learned any real lessons in 2009, it came as a result of being laid off in January and spending almost the entire year looking for work. Not very successfully I might add. God has this mysterious way of slamming us to the ground hard before he let’s us bounce back. Crying uncle isn’t enough. Not really. But I’m not alone. I won’t call out the names of friends and colleagues who are unemployed or underemployed. You know I’m pulling for you every day. Just like you do for me. And every day is still a scary new beginning. But the lesson I learned this past year, is that I’m alive. I’m well. I have a wonderful woman I love by my side, and she loves me back. I have dreams. We have dreams. We have friends far and wide.

I’m not decrying technology. Not at all. We’re geek freaks and admit it. I’m a geekaholic, and it’s been 2 hours since I last lusted after some new gadget. We’re human. It’s our nature. But with technology comes a price if we pay it. We don’t have to pay it, but sometimes it’s easy to choose to pay the price. Let me explain, and I’m going to use a phrase I will abandon this year. It’s something I intend to speak about in the past tense. It was a bubble, and I’m just the prick to call bullshit and burst the damn thing. That’s right, I’m talking about the elephant in the room, social media.

There are very few more ill-conceived terms in use, but they do exist. Web 2.0. SEO. SEM. Convergence is another. They are the cornerstones of buzzword bingo. Designed to either befuddle us or set our salivary glands to drooling so we’ll write a check and buy something. Dammitall stop that foolishness. Now.

Is social media about technology? No
Is social media about business? No
Is social media about marketing? No

Dictionary.com has a number of meanings for social. Let’s just look at the first nine:

1. pertaining to, devoted to, or characterized by friendly companionship or relations: a social club.
2. seeking or enjoying the companionship of others; friendly; sociable; gregarious.
3. of, pertaining to, connected with, or suited to polite or fashionable society: a social event.
4. living or disposed to live in companionship with others or in a community, rather than in isolation: People are social beings.
5. of or pertaining to human society, esp. as a body divided into classes according to status: social rank.
6. involved in many social activities: We’re so busy working, we have to be a little less social now.
7. of or pertaining to the life, welfare, and relations of human beings in a community: social problems.
8. noting or pertaining to activities designed to remedy or alleviate certain unfavorable conditions of life in a community, esp. among the poor.
9. pertaining to or advocating socialism.

I used to talk a lot about what I called digital common sense and it’s time to get back to that. Look at the definitions and you’ll see that social is all about people and human society. It’s not about bits and bytes. It’s also not about how many followers we have or how often we get retweeted. It’s not about whuffie in any way shape or form.

Forget media. Your voice is media. Writing a grocery list uses media. Think about the core. Social is about people. What we practice online, badly for the most part, is a form of digital socialism. Did that make your back teeth hurt? That same dictionary defines socialism as

a theory or system of social organization that advocates the vesting of the ownership and control of the means of production and distribution, of capital, land, etc., in the community as a whole.

Ouch you say. Why? Does that hurt. What the Internet has given us is real democratization where every individual has voice. The real question is not what toys you have. It’s not whether you have an iPhone or Blackberry, tablet or netbook, Kindle or Nook. The question that matters is how are we using our voices?

I know you’re wondering where I fell off the planet and lost my theme of transformation right about now. So put your thinking cap on and hang on. It’s about to get bumpy for those of you selling trinkets, gadgets, and yes, services.

Fire did not transform the world. How we used it did.
Gutenberg’s printing press did not transform the world. How we used it did.
The light bulb didn’t transform the world. How we used it did.
Same for the automobile, the airplane, and countless other inventions and discoveries.

Radio and television changed us into receivers. We became fat, dumb and happy. Spoon fed by an industry created of greed that became the choke point of information that fed us what was popular. And we know that because people (advertisers) paid lots of money to spoon feed us that stuff. They changed the world in ways that are neither good nor bad at this point. Some of each.

The iPhone did not transform the world. How we use it hasn’t either. But it can.
Netbooks did not transform the world. How we use them hasn’t either. But it can.

Technology, used by people, can and does transform the world. And let me give you some examples. First, remember the story of the little girl throwing starfish into the ocean. A man told her she couldn’t make a difference in the number of starfish dying. She simply tossed another one back into the see and said “it made a difference for that one.“

Now I’ll give you some off the cuff examples of some people I met online this year. People who make a difference one person, one child, one village, one cause at a time. Transformation heroes who are out to make a difference. They’re using social tools for social causes. Helping fix broken pieces of our society and make the world a better place.

Jeff Power – Schools in Africa
Lotay Yang – Cause after cause
Pete Miller – Children, our most precious resource
Mark Horvath – Homeless people and their value
Drew Olanoff  – Cancer awareness
Alex Plank – Autism education

These folks are simply a tiny handful of the people I’ve met this year who through either little things every day, or major investments of their lives are transforming our world by using the tools of technology to bring about awareness, involvement and change.

We, yes we the people of the world, can transform the world in ways technology cannot. We’ll do it in the ways we come together to support causes, to support one another, make friends, engage, and share our lives. Technology won’t do that.

Used one way, technology is a great enabler for mankind. Lose sight of that and it becomes a great obstacle driving lust and greed. In the tech sector, I see fartoo much lust and greed. I’m too often guilty of it. If you’re honest with yourself, so are you.

What we have every day is something best illustrated by Hugh.

We reinvent ourselves every morning when we awaken. Are you awake? Who are you inventing today?
Are you inventing a marketer? Are you selling snake oil or making the world better?
Are you inventing a maker of products? Are you distilling snake oil or making the world better?
Are you inventing a commercial service? Are you selling illusions or making the world better?
Are you inventing a conference to promote hype? Are you selling tickets on a carousel or making the world better?

Many of you…many of us are far too busy building a house of cards. We chase money, success, prestige, and objects rather than real good.

2010 is a year of transformation. It’s a year of change. When we leave it on December 31, 2010, the world will be transformed. How are we all going to help?

One thing I’m going to do is pay far more attention to real change, real transformation and real commitment. Companies that do things that can changes our lives will get far more attention than bit twiddlers who can shave a penny off the cost of a phone call. Gadgets and services that are me too responses aren’t creators or innovators. I’ll do my best to either ignore them or call them out. I want to focus on the things that matter in the world.

Sure, I’m a geek. An enterprise architect. Technology strategist. Business professional in marketing and sales. But before all those things, I’m a person on this planet we call home. In 2010 I’m going to do something to make it a better place for you and me.

Sheryl’s pretty well known for her Incidental Interviews. And she’s always engaged in conversations on Twitter and Facebook. What doesn’t always get enough visibility is her writing. So I thought I’d take a moment to give you my pick of Sheryl’s Top Ten posts for 2009. Enjoy. And you’ll get to know her better in the process.

• Passionate about Social Media? Me too and here’s why!
• Investment versus Engagement or Pancakes versus Crepes
• How Social Media Makes a Difference for People!
• The sum of Twitter
• Should your Business be on twitter?
• Who are your influencers? I hope you know
• Small Business Does Not Use Social Media….Yet
• I Have A Dream And What’s Wrong With That?
• All Roads Lead To Walla Walla
• Who’s in Your Network?

I’ve been thinking about the power many of us grant Twitter lately. It’s been fueled by a number of conversations and articles I’ve read. I’d like us to consider something I’ll call the Zen of Twitter.

In the visual, the little blue pie slice represents our network – our real network – the people we know that we know. Large numbers or small doesn’t matter. It’s a finite set of people we know we have an established connection with.

The larger coral section represents a larger group – the people we know that we don’t know. We aren’t connected, but we know they exist. We saw someone speak to them or of them. They were on some video we saw and mentioned their Twitter name. We know these people use Twitter, yet we have no connection. We’re simply aware they’re outside our network.

The largest slice, the green one, represents most of Twitter. The people we don’t know that we don’t know. They’re there on Twitter. Some are more active than we are. Yet we don’t know that they exist. We don’t know what they do. We don’t know their value. They could easily become part of our network, but we’re unaware of each other, so far.

Consider how much effort is spent in follower counts. It’s the holy grail for the clueless on Twitter. More is good, more is better, I need more. More, more, more.  I won’t name anyone, but the misconception that more has higher value is rampant among even the most elite of the Twitterati. And many speak of little else at times.

I’m not denigrating the value of enlarging your network, but I am going to make a point.

Twitter exists inside that pie. It’s a closed ecosystem. True, the barrier to entry is zero but let’s be realistic and not give Twitter more power than it has. I know you want me to explain that, right? Read on. (more…)

A little over a year ago I posted to this and believed that while it might be good to have a twitter presence it certainly wasn’t right for all businesses. Today I have modified that thought and here’s why.

This week has been rather interesting in the world of technology. LeWeb, the conference held in Paris, is an opportunity for startups and entrepreneurs to come together and present, learn and coexist in an environment that offers collaboration as well as partnerships, providing both funding and help in building towards a funding stage. It also allows advisement to those unsure of how to proceed and really offers much more.

What’s interesting about this particular iteration of LeWeb is what happened when Robert Scoble met several entrepreneurs and asked the basic question, “Do you have a twitter account?” When he was told they did not he blew up at them. Hmmm, well, it raised a really good question about necessity in my mind.

Robert suggested that every business should have a twitter account, but in my opinion an opportunity was missed. He suggested that without a twitter account he can’t promote the company. I don’t completely agree. What would be wrong with twittering out a web address? After all, whether you’re on twitter or not, doesn’t every company have a web address? Another question to answer!

I’ve talked to several people recently and felt compelled to quote someone I respect for having pointed out that in todays world without a web presence you simply won’t exist to the young adults who are quickly moving into the business world. But I digress.

I think Robert missed an opportunity to educate, inspire and influence others with his current belief system. Rather than get annoyed and take it personally, Robert could have talked to these people and expressed his opinions, both why he thinks it’s important and what he thinks they should be doing. I understand that Robert is a big name in the world of technology, and I understand he may not feel it’s his job to teach, but whether he takes that as part of his job or not, people do follow his lead much of the time so he has a responsibility to his network to be an example.

Yes, Robert has a twitter presence and he uses it, today, but he also vacillates much of the time, moving to the next big shiny and frequently balking at the very things he claims are necessary today. Much of ‘09 Robert talked about how great friendfeed was and how it was much more powerful than twitter was. Then, once friendfeed got bought up by facebook he switched and started posting more to twitter talking about how it was worth 5-10 billion dollars and the best, most important tool out there. It’s not a good testament to the value of having your business on twitter.

Having just chastised Robert, something good came of his behavior and the much discussed berating he gave the people in France. I started thinking about my own views, I also came across some other articles that sort of support my own thinking and I’d like to share those with you and let YOU make up your own mind.

The first article I read this morning was – a berry business blog hosted on Chicago Now. The blog post that set things in motion was, To Tweet or Not to Tweet.

I recently took a meeting with a potential corporate partner to discuss an opportunity for co-branding and quickly found myself in a heated discussion about social media and its effect on our respective company’s brands.

“You don’t tweet?” I asked, in disbelief.

“We don’t tweet. Corporate is nervous. Too much room for discussion,” responded my associate.

“But that’s the whole point!” I exclaimed.

The rest of the story is here.

People still aren’t sure what they should do, which is one of the reasons I think Robert should have been a little less harsh. Just because he does it, and he gets it doesn’t mean the rest of the world does. They do have an obligation to learn, but it takes time and anytime we try to force our ideals, our views down someone else’s throat without giving them an opportunity to understand the value or make up their own mind, we essentially say to them, if you don’t agree with me, you are not worth my time. That’s a huge mistake. What business would exist if that were the perpetuated mindset?

In reading the article, To Tweet or Not to Tweet, what occurred to me was the value in having a twitter presence that is a representation of the company’s views, a visual helpdesk, a persona people can identify with and a LINK to the website for the company. It’s becoming the norm to see all across the web the twitter equivalent to a web address by using a ‘@’ in front of a company logo or name like this: ‘@so-and-so’, or in my case, @sherylbreuker .

We used to believe that aggregation was where it was all going, and while there may be some value in having a single point of reference for all of that, that was still about sites like friendfeed or jaiku where all your blogs, all your weblinks could be found in one place. Great as that is, what has changed is now people look for you on twitter, and will click through to your blog via the sidebar. My sidebar very clearly shows a Web address which directly links to my website. It’s a lot easier to have a single name, @sherylbreuker, for instance.

Today as a company trying to stay afloat in the business world, you have to meet your customers where they are. Twitter is powerful. Twitter isn’t all, though, and you need to seriously consider a presence not only on twitter but every other place there are potential customers for you. The web is bigger than anyone could have predicted. Existing there, is the only way to stay alive.

The next article I read that also gave me food for thought was by Ari Herzog. Ari posted a Case Study of 4 Companies on Twitter. The opening paragraph is, in my opinion, a fabulous directive to all companies sending one of their own into the marketing realm of twitter.

Short of the official Twitter rules and usage guidelines left and right, it is the choice of each business to either emulate best practice or test how to write and respond to 140 character updates on their own.

I have long believed if a company is to succeed on twitter, they need to keep in mind a couple of basic rules:

• Reciprocity is mandatory and should be written into a company policies and guidelines, under rules of engagement
• Authenticity, another critical piece of the corporate pie today, largely because people can smell a rat and if you’re simply sending a front person into the lines and provide them a script, it’s not real and they will be eaten alive
• Trust is what you gain by allowing for the above to take place and there is precious little else as valuable

Having said that, what is more important today, even than engagement is protecting your brand. A future proofing of sorts. Having a twitter presence and growing organically a following is just as valid as seeking the instant gratification so many large corporations expect and desire to prove ROI.

Today I rescind my past assertion that not all business should be on twitter. I embrace the need to look toward a future where all things are based on the web. Even the small town business will need to be findable. Why? Geo location services/devices will not find you and someone just passing through will be pointed to a competitor. Many twitter clients offer location services and people are using them.

Twitter is no longer a flash in the pan, or fluff. Twitter is one of the most powerful tools in the industry.

I operate under the assumption that, like many, many bloggers have half-written, partly formed (or ill formed) blog posts that never quite see the light of day. I know many people who write drafts and then never finish them. I generally don’t. Rather, I leave the ideas rattling around in my head, half-baked and unwritten. Sometimes they come back to to haunt me, demanding attention. Lack of interest, insufficient motivation or some other vague notion simply prevents me from completing my thoughts and writing the post.

Here are some examples of topics and ideas that just haven’t made it out to see the light of day for one reason or another.

• Quality of Service vs Gigabandwidth – I’m a pretty staunch advocate of QoS, which is nothing but a prioritization scheme for deciding what traffic to throw away first. How do we really determine the effectiveness of QoS given the reality of gigabandwidth? And aren’t we really almost to a transition to petabandwidth? And how useful will QoS really be in that mode?
• Why do we think 4G/WiMAX/LTE are such a big deal when we really should be talking about the future of mobile gigabandwidth? That’s our real future.
• Due diligence in development. When did we give up the idea of alpha/beta testing and decide to let others test for us? Has market demand for immediate gratification really offset the value of QA testing? It seems so in many cases, but do we have empirical data to support that. Or are we just intuiting it because it’s what we’d like to believe. And are we really just taking the lazy way out? 
• The evolution of what we call journalism. There are implications of citizen journalism and the now media that get discussed, but is there a change in journalistic integrity we simply don’t talk about? Prior research and fact finding have always been cornerstones of good journalism. Today bloggers and journalists alike seem to often simply show up for the story, with expectations that a story will present itself. Prior research and the art of investigative journalism seem to have lost their way in the NOW media. Instant gratification and the demand for “realtime news” seem to be superseding the motivation to put in the effort to investigate and prepare for many, especially bloggers who aren’t legacy journalists. And I plead guilty to being one of that group often.
• What’s happened in the culture of collaboration that led us to the idea of a team requiring UN-like consensus to move forward? When did we give every member of a team veto power with a vote. If we’re doing something innovative, new, next-generation, or exciting, shouldn’t we expect some percentage of the team, user population or audience to not like it and feel uncomfortable? Isn’t healthy disagreement still a good thing? If two people are in business and always agree on everything, isn’t one of them unnecessary?
• Why do we emotionally invest our support in startups that either don’t listen to feedback or don’t respond/acknowledge customer input and then complain? What made us so shy about pulling the plug. Instead we hang on and harp about what sucks and why we wish they’d listen or change. Why don’t we simply go somewhere else? What makes us stay so fiercely loyal to products and services that don’t give us what we want?
• Where is literacy headed? Books are being written on Twitter and Wave. Our literary world has become a 140 character sound bite. There’s an old Sioux adage about the impact of our actions on the next seven generations from now. So what will the William Shakespeare of seven generations now write in 12 characters and two emoticons that will impact generations to follow and be studied in school?

These are just a few things that rattle in my brain and haven’t made it out to posts yet. Will they? Maybe. And they may just remain half-formed thoughts and questions that never get fully explored.

The hook -

Make money simply for doing what you already do – tweet! Great line, but is it so simple?

Many of you know I’ve tried several different ad campaigns to see how they work, wondering how effective they are, but also wondering how comfortable I would feel with them.

I know a couple people questioned how smart it was for me to use my account to advertise all sorts of things, and truth be told, in the beginning I was not terribly discerning. Oh, I wouldn’t have allowed everything, but there were definitely a number of things I did allow to get tweeted that weren’t overly popular with my network.

What I learned -

After about a month of using both magpie and spontwts, I learned to be more aware of what content was getting pushed through my account. For instance, while I may appreciate nice clothes, a fashionista I am not. I took a lot of flack back when I was allowing the fashion ads.

This morning I was sent an ad campaign from twittad that on the surface was fine, still I hadn’t paid attention well enough, obviously. I was shocked to log onto twitter on the web and see my sidebar had been removed and in it’s place? A HUGE full size add, right where I typically advertise myself. WOW! How did that happen?

What do you need to consider before involving yourself, and, your twitter account in an ad campaign? Below are a few thoughts I would suggest you consider before jumping in. Once you make the decision to do it, take it slow and have fun with it. Also make sure you disclose to your network what you are doing. I didn’t unless asked which I believe is a mistake in retrospect.

• 1: Know your audience (network, alliances, friends)
• 2: Don’t settle
• 3: It’s not all about the money
• 4: Listen to your people
• 5: If you’re not comfortable, end it
• 6: Read the fine print and understand it before agreeing to anything
• 7: Don’t expect to make a ton of money fast; you won’t. 
• 8: Define your goals

Now, those may seem like no brainers but they may not be quite as easy to pay attention to at first. Funny thing with ads, they’re sort of addicting. They were to me anyway. I kept watching the money add up and was all excited that I might make enough to pay my internet bill or something. I did, but at what cost?

Fortunately for me I have a great network full of a lot of people I actually call friends. They may have dropped the occasional message, suggesting I was in over my head or asking what I was doing, Dameon, but in general they watched me fuss around, changing quantity, honing the ads so they were more the type of thing my network would be interested in, like technology.

There is money to be made from ads, but if your network is small, you will not make tons. It takes time to get the right campaigns coming to you that you can then approve. Above all, keep it in perspective. You will not get rich so don’t even go there. Do expect to hear from people occasionally who are not appreciative of content being broadcast at them. Broadcast isn’t well tolerated right now.

Thanks for your patience, and please don’t message me to tell me my sidebar is replaced with ugly content. It should be remedied now.

SB